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All the mobile phone companies in India offer many value added services in forms of various forms of messaging, information, ring tones, music and all kind of entertainment one can think to get in his mobile phone. There are a number of service provider who are offering the value added products with them. Messaging and ring tones are the biggest revenue producers. Ring tones may evoke strong opinions from people for social and cultural reasons but if you look beyond that ring tones market has done surprisingly well all over the world. It is unclear whether 3G and Mobile web 2.0 will have a significant impact on Asian market in the coming years.
Related to this is the recent surge of interest in Mobile Virtual Network Operators(MVNOs) which according to some media headlines means that now “Everybody Can Be a Cellphone Company
In India there are a number of upcoming startups which are coming into this market. An article in Business Standard reports: The over Rs 4,500-crore telecom value added services (VAS) market is hotting up and players are working overtime to offer India’s 170 million strong mobile subscribers a feast of innovative services — all with an eye on increasing their market share and bottom line.
Some of the value added products are:• Ring Tone
• MMS
• Voicemail
• Text message
• Bluetooth
• Internet
• Caller Tone
• Games
One can get some refreshment at the time when he get bored just by playing games on his mobile phone. Instead of listening to a recipient’s caller tone you can also hear the songs of their choice in your mobile phone and the pricing would be similar to caller tones (Rs 30 for a month).”Also, on the cards is a user-generated GPRS-based application the user-generated images, music clips and personal videos, that will be available for a less than Rs 10 (per download). Everytime, an individual’s content is downloaded, he will be given 10-15 per cent of the price charged.
You also get the facility of video SMS. A user has only to record his voice, choose a customised mobile avtaar (role) and the chosen avtaar would lip-sync the message to the recipient,”. The price of a voice-based video SMS equals that of a voice call.